Automating insights

Automating Insights Building a full stack data solution to process TypeForm responses Context A couple of years ago, I started working remotely as a digital nomad. My wife and I embraced the flexible working environment, with its rewards of seeing the sights, eating the local food, and meeting new people during evenings and weekends. The […]

Customer Personas

Customer Personas Grouping customers based on their purchase behaviour Context When it comes to understanding and serving customers, most companies focus on demographic characteristics. This is a mistake. Progressive companies, on the other hand, understand that their customers are complex and varied, and have opted to use statistics and machine learning to identify patterns of […]